Campanha - 37 Anos da Havan
PT - Em junho de 2023, a Havan celebrou mais um marco em sua história, completando 37 anos encantando clientes em todo o Brasil. Para a campanha de aniversário o tema era "Comprar na Havan sempre é uma festa" e para a identidade visual incorporamos elementos festivos, como balões, confetes, velas e uma atmosfera de alegria. Esses elementos foram cuidadosamente utilizados ao longo da campanha, transmitindo a sensação de comemoração. Nessa ocasião especial, quisemos destacar um dos nossos principais diferenciais: as nossas mega lojas. Portanto, apresentamos uma amostra do que fazemos de melhor, proporcionando aos clientes uma experiência única e grandiosa.
EN - In June 2023, Havan celebrated another milestone in its history, completing 37 years of enchanting customers throughout Brazil. For the anniversary campaign, the theme was "Shopping at Havan is always a party," and we incorporated festive elements such as balloons, confetti, candles, and an atmosphere of joy into the visual identity. These elements were carefully used throughout the campaign, conveying a sense of celebration. On this special occasion, we wanted to highlight one of our main differentiators: our mega stores. Therefore, we presented a glimpse of what we do best, providing customers with a unique and grand experience.
EN - In June 2023, Havan celebrated another milestone in its history, completing 37 years of enchanting customers throughout Brazil. For the anniversary campaign, the theme was "Shopping at Havan is always a party," and we incorporated festive elements such as balloons, confetti, candles, and an atmosphere of joy into the visual identity. These elements were carefully used throughout the campaign, conveying a sense of celebration. On this special occasion, we wanted to highlight one of our main differentiators: our mega stores. Therefore, we presented a glimpse of what we do best, providing customers with a unique and grand experience.
Keyvisual - Manual de Identidade de Campanha
PT - Na Havan, desenvolvemos um Manual de Identidade de Campanha que é enviado aos profissionais envolvidos direta ou indiretamente na campanha. O manual descreve detalhes como tipografia, cores, etiquetas de preços e o uso adequado do selo da campanha, além do posicionamento dos elementos em materiais online. Esse guia garante que todos os envolvidos na campanha mantenham a consistência visual e a identidade da marca, garantindo uma comunicação eficaz e coerente em todos os materiais de marketing.
EN - At Havan, we have developed a Campaign Identity Manual that is sent to professionals directly or indirectly involved in the campaign. The manual describes details such as typography, colors, price tags, and proper usage of the campaign seal, as well as the positioning of elements in online materials. This guide ensures that all individuals involved in the campaign maintain visual consistency and brand identity, enabling effective and coherent communication across all marketing materials.
EN - At Havan, we have developed a Campaign Identity Manual that is sent to professionals directly or indirectly involved in the campaign. The manual describes details such as typography, colors, price tags, and proper usage of the campaign seal, as well as the positioning of elements in online materials. This guide ensures that all individuals involved in the campaign maintain visual consistency and brand identity, enabling effective and coherent communication across all marketing materials.
Merchans para TV e plataformas digitais
Direção de Arte: William Löschner
Redação: Caroline Scalvin
Produtora VT's: Cuka Filmes
Redação: Caroline Scalvin
Produtora VT's: Cuka Filmes
OBRIGADO!
